Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Age and Gender Exclusions Combined in Performance Max

Screenshot showing Google Ads campaign settings. The “Demographic exclusions” section is expanded, demonstrating Precision Targeting with options for Gender Exclusion (Male, Female, Unknown). Arrows highlight how to refine your PMAX campaign audience.

Aleksejus Podpruginas has spotted that Age exclusion and Gender exclusion settings in Performance Max are now merged under a single “Demographic exclusions” section in campaign settings.

Screenshot showing Google Ads campaign settings. The “Demographic exclusions” section is expanded, demonstrating Precision Targeting with options for Gender Exclusion (Male, Female, Unknown). Arrows highlight how to refine your PMAX campaign audience.

Both features were previously seen live as separate controls. This consolidation streamlines targeting adjustments, giving advertisers a central place to manage demographic exclusions for their PMAX campaigns.

You can read more about the earlier launches of both features with screenshots here:

Share this article
0
Share
Shareable URL
Read next