Google Ads has published a help article about its third-party pre-screen brand safety programme designed for the search partners network (SPN).
This independent, third-party verified safety solution validates domains on the SPN. Google sends a list of partners to the third-party partner weekly to meet advertisers’ brand safety and suitability needs.
Key features in this process include:
- Pre-screen: Third-party validation of SPN domains.
- Independent validation: Verification of the SPN domain list from leading brand safety experts.
- AI-powered classification: Ensures all exclusions align with safety and suitability standards.
Advertisers are encouraged to work directly with partner firms like DoubleVerify, Integral Ad Science, or Zefr for implementation.
Find the official announcement, found by Hana Kobzová, here: About third-party pre-screen programme for the search partners network.