Advertisers can now access Household Income Exclusions for Performance Max campaigns. This feature allows the exclusion of specific income segments at the campaign level, enhancing targeting precision in advertising.
The feature includes options to exclude the Top 10% (richest), 11-20%, 21-30%, 31-40%, 41-50%, Lower 50% (poorest half), and a category for unknown income levels.
This update was surfaced by Thomas Eccel.