Google has started emailing agencies about a dedicated NotebookLM designed to help them pitch Performance Max campaigns to clients.
The AI powered notebook can generate client pitch emails, discovery call scripts, campaign setup guidance, and Performance Max recommendations, making it easier for agencies to prepare client facing materials. The tool highlights Google’s growing use of AI beyond campaign management and into sales and onboarding workflows.
While AI can speed up first drafts and preparation, successful Performance Max strategies still depend on advertiser expertise, business understanding, and strategic decision making. This rollout reflects Google’s continued investment in AI tools that support agencies throughout the client lifecycle.
This update was shared by Bia Camargo. Additionally, Digvijay Bahadur Singh shared the link to the NotebookLM.