Google is rolling out Agency Admin and Standard roles within Merchant Center for Agencies to help streamline workflows and enhance security.
Key Benefits:
- Smoother client linking: Clients are tied directly to the agency, simplifying account management.
- New custom labels: Allows grouping client accounts for better organization.
- Role-based security: Ensures protection of client data by distinguishing between Admins with full controls and Standard users with limited permissions.
Agency Admins can effectively manage client links and user access, making account handling more efficient, particularly for larger agencies.
This update was surfaced by Ginny Marvin.