Google has published a new instructional video designed to help agencies navigate Merchant Center’s updated agency workflow tools. The video walks through essential platform features, including how to manage multiple client accounts, handle product feeds, and ensure accurate product listings.
This update builds on documentation that was first spotted in October 2025 and provides a clearer overview of how agencies can use Merchant Center effectively.
Advertisers managing multiple merchant accounts may find this video especially useful for training or as a reference guide.
Watch it here: Google Merchant Center for Agencies.