Google has announced that Merchant Center for Agencies is now generally available worldwide, following its initial rollout in October 2025. This platform provides agencies with a dedicated command center to manage client portfolios effectively.
Key benefits include:
- Operational efficiency: Streamlined management with a single-view interface.
- Enhanced leadership oversight: Monitor all accounts from a central dashboard.
- Proactive issue resolution: Early detection of problems to avoid suspensions.
- Improved client performance: Discover optimization opportunities and ad growth.
Agencies interested in setting up their Merchant Center can contact Google via this form.
Read the official announcement here: Merchant Center for Agencies available globally.