Google has launched a pilot process to expedite the Basic Access application review for the Google Ads API. Developers with pending applications can complete brand verification for their Google Cloud projects to speed up review times.
Brand verification allows developers to confirm their identity according to the Google API Services User Data Policy. While it is optional, completing brand verification will signal faster eligibility for Basic Access, reducing delays.
Key steps include:
- Associate your developer token with your Google Cloud project.
- Complete brand verification via the instructions provided.
Once verified, reviews for pending applications will occur within hours.
Here’s the official announcement: Accelerate Google Ads API Basic Access reviews with brand verification.