Google has announced the general availability of Non-Skippable ads via Video Reach Campaigns (VRC), enabling brands to deliver non-skippable messages acrossYouTube’s connected TV audience. This move allows advertisers to reach millions of living room viewers, with YouTube maintaining its lead as the top streaming platform in the U.S. for three years.
With VRC Non-Skip ads now available globally in both Google Ads and Display & Video 360, brands can leverage formats specifically designed for TV screens. Google AI dynamically optimizes delivery across 6-second bumpers, 15-second standard, and 30-second CTV-only non-skippable ads.
Advertisers benefit from AI-powered targeting, which promises increased efficiency and expanded unique reach compared to running separate single-format campaigns.
Read the official announcement: VRC Non-Skip ads are now generally available