Microsoft Advertising now supports job seniority targeting in Search and Audience ads campaigns. This feature allows advertisers to select from 10 standardized job seniority levels, including CXO, VP, Director, Manager, and more, directly within campaign and ad group settings.
The targeting is available across multiple regions, including the Americas, EMEA, and APAC.
Advertisers can utilize this tool to tailor their campaign strategies based on the seniority of potential customers. Common strategies include adapting ad tone, monitoring conversion sources, and leveraging reporting to test and scale effectively.
This update was highlighted by Navah Hopkins.