Microsoft integrated LinkedIn profile targeting into connected TV, allowing advertisers to leverage professional audience data within a growing format.
Advertisers can now reach CTV audiences using LinkedIn profile attributes, targeting characteristics such as industry, job function, and company category.
Update: Microsoft has clarified that LinkedIn profile targeting is not currently available for Microsoft CTV campaigns. The original interpretation was based on confusion around LinkedIn CTV Ads and Microsoft Monetize.
According to Navah Hopkins, the announcement refers to LinkedIn CTV Ads being available through Campaign Manager or programmatically through The Trade Desk, powered by Microsoft Monetize. It does not mean Microsoft CTV campaigns support LinkedIn profile attribute targeting at this time.
This functionality aims to create valuable audience lists without relying heavily on click-based intent signals, offering potential benefits for B2B advertisers bridging brand awareness with measurable performance.
The announcement was made by Navah Hopkins during the SEM Stories event on May 14, and originally shared by Anu Adegbola. Navah later clarified the misunderstanding in a LinkedIn post.