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Company Size & Job Titles As Targeting Options in Microsoft Advertising

A screenshot displays a dropdown menu titled "Audience" with an option for "In-market audiences." This includes job titles like 3D Artist, Designer, and Accountant. The list features sizes such as 4.46K and 737, showcasing Microsoft Advertising's data precision in matching audiences by company size and roles.

In the US and Canada, targeting options for in-market audiences based on company size and job titles have been introduced in Microsoft Advertising, utilizing LinkedIn profile data to allow advertisers to reach potential customers more precisely by their job roles and the size of their employer.

These targeting capabilities are now accessible across various platforms, including display, native, and connected TV advertising. Upcoming enhancements will include expansion into additional markets and the introduction of income-based targeting options for in-market audiences.

Read the official announcement here: Enhanced conversions and other updates for February.

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