In the US and Canada, targeting options for in-market audiences based on company size and job titles have been introduced in Microsoft Advertising, utilizing LinkedIn profile data to allow advertisers to reach potential customers more precisely by their job roles and the size of their employer.
These targeting capabilities are now accessible across various platforms, including display, native, and connected TV advertising. Upcoming enhancements will include expansion into additional markets and the introduction of income-based targeting options for in-market audiences.
Read the official announcement here: Enhanced conversions and other updates for February.
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