Google Ads has rolled out a significant update to Standard Shopping campaigns, allowing advertisers to use the Max Conversion Value bid strategy. This change was highlighted by Thomas Eccel, bringing attention to what many believed would be a gradual phase-out towards Performance Max.
The interface now reflects this option in the bidding strategy dropdown, which can be found in the campaign settings.
Advertisers can now better align their bidding strategies with their goals for maximizing conversion value in their shopping campaigns.
This news was discovered by Thomas Eccel.