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Google Is Pushing Creating Investment Strategy in Ads

A Google Ads interface showing budget optimization options, with an arrow pointing to a suggestion: "Grow your account by creating your own Google investment strategy." The "Create investment strategy" button is highlighted.

Google Ads is now actively encouraging advertisers to create investment strategies through a new section added when using budget recommendation showing when campaign budget is limited.

A Google Ads interface showing budget optimization options, with an arrow pointing to a suggestion: "Grow your account by creating your own Google investment strategy." The "Create investment strategy" button is highlighted.

Investment strategy feature was spotted in October and allows advertisers to model budget increases and preview potential gains in conversions, value, or clicks.

This update was observed by Hana Kobzová.

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