Google has launched Insights Finder that helps advertisers uncover rich, intent-based audience insights to inform campaign strategy. It’s now available in over 20 markets.
With this tool, you can:
- Explore your audience’s interests and search trends
- Discover top and trending creators by topic, category, or audience
- Access detailed engagement metrics and content breakdowns
- Understand what content resonates most with your specific audience
- Analyze viewing behavior by device including Connected TV
Insights Finder helps brands activate more effectively with YouTube’s Creator community by decoding what’s popular and where the attention is shifting.
Use the YouTube Insights Finder tool to start exploring trends and audience interests.
For detailed guidance, visit the official Google Ads Help page for Insights Finder.