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“Trending brand” Attribute Spotted in Shopping Ads

March 3, 2025
Screenshot of a mobile shopping search showcasing leather bags for men, highlighting the trend of brown leather. The first bag, labeled "Beast of Burden" and priced at $89.95, is featured with a red arrow pointing to its prominent attribute in the "Popular products" section.

Adriaan Dekker spotted a new “trending brand” attribute in Shopping ads. While Google hasn’t officially announced it, the feature appears to label products from brands that are currently trending.

Screenshot of a mobile shopping search showcasing leather bags for men, highlighting the trend of brown leather. The first bag, labeled"Beast of Burden" and priced at $89.95, is featured with a red arrow pointing to its prominent attribute in the"Popular products" section.

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