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Lifetime Budgeting Comes to Microsoft Advertising

A presentation slide explains Lifetime Budgeting in Microsoft Advertising, showing a screenshot of budget settings and highlighting the option to select daily or lifetime budgets during campaign creation.

Navah Hopkins shared an update that Microsoft Advertising just rolled out lifetime budget support for Audience Ads, which was a long-requested feature.

  • Run campaigns for up to 365 days
  • Daily budgets still available for long-term flexibility
  • Shared budgets are not supported
  • Lowering your budget below spend stops ad delivery
  • Overdelivery? You’ll get a refund
A presentation slide explains Lifetime Budgeting in Microsoft Advertising, showing a screenshot of budget settings and highlighting the option to select daily or lifetime budgets during campaign creation.

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