Google is introducing Gemini Spark, a 24-7 personal AI agent designed to enhance productivity in navigating digital tasks. Built on the powerful Gemini 3.5 Flash model and integrated with Google Antigravity, Spark is capable of executing complex workflows across various platforms.
Small businesses can teach Spark unique skills in plain language, such as monitoring customer inquiries via Gmail.
For enterprise clients, it automates multi-step processes, significantly accelerating ad product rollouts from quarters to just months.
This evolution aims to refine outcome-based marketing through real-time insights and seamless collaboration among creative, bidding, and measurement systems.
💡 Read all announcements from GML 2026 in one place
📅 Learn everything about Google Marketing Live 2026 event