Microsoft Advertising has introduced new metrics in the bid strategy report aimed at improving understanding of bid strategy performance.
Advertisers can now access Avg. Target ROAS, Avg. Target CPA, and Avg. Target Impression Share metrics at the campaign, account, and portfolio levels.
These metrics help visualize key performance indicators, offering insights into how bid strategies affect progress towards goals.
Additionally, the report provides insights into conversion delays and bid landscape, allowing advertisers to adjust targets for optimized performance within the user interface.
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