Google appears to be testing a name change for its Chat feature within the Google Ads interface. The “Chat” option is now labeled “Ads Advisor” for some users.

This change may be part of Google’s ongoing efforts to position its AI-powered support tools under more descriptive and user-friendly labels, especially as it builds out tools like the Google Marketing Advisor.
Note that in the earlier screenshot, the feature is still labeled “Chat” when opened in the sidebar, but in the second screenshot, it has already been renamed to “Ads Advisor.”

This update was spotted by Adriaan Dekker.