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Google Merchant Center Renames Conversions

March 3, 2025

Screenshot showing updates in conversion settings on a website. The old version, labeled "Add your conversion sources," is renamed to the new "Key event sources." Both sections feature descriptions and icons, highlighting improved setup integration with platforms like Google Merchant Center.

Emmanuel Flossie noted that Google has updated its conversion terminology in Google Merchant Center. “Conversion settings” is now called “Key event setup” aligning with Google Analytics 4’s shift from conversions to key events, introduced in March 2024.

Screenshot showing updates in conversion settings on a website. The old version, labeled"Add your conversion sources," is renamed to the new"Key event sources." Both sections feature descriptions and icons, highlighting improved setup integration with platforms like Google Merchant Center.

Here is the official announcement: Conversion tracking is now renamed to key events.