Google Shares Key Demand Gen Tips for 2026 Campaigns
Google has published a new end-of-year update outlining five strategic tips to improve Demand Gen campaigns in…
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PPC News: December 2025
52 posts
Explore PPC news published in December 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
View-Through Conversion Bidding Now Live for Android App Campaigns
Google has rolled out View-Through Conversion (VTC)–optimized bidding strategy for Android App campaigns, Why…
New Generated Tab Enables AI Image Creation in Asset Explorer
Google Ads has launched a new “Generated” tab in the Asset Explorer, allowing advertisers to create images using…
Merchant Center Videos Now Available in Google Ads
Google Ads has added support for pulling video assets directly from Merchant Center, currently in beta. This…
Bing Tests (Then Cancels) Google-Style Sponsored Results Grouping
Bing briefly tested Google-like ad grouping, where multiple ads sit under a single “Sponsored results” label…
Google Ads Updates Dismiss Pop-Up for AI Max Recommendation
Google Ads has updated the pop-up shown when dismissing the AI Max recommendation. The new interface introduces…
Microsoft Ads Policy Updates for December 2025
Microsoft Advertising has rolled out several policy updates across food, crypto, finance, and gambling…
Google’s New Developer Assistant Makes Ads API Easier
Google has launched the Ads API Developer Assistant v1.0, an AI extension for the Gemini CLI that lets…
Google Ads to Allow Licensed Gambling Ads in Córdoba
Starting January 8, 2026, Google Ads will allow licensed online gambling ads in Córdoba, Argentina. Advertisers…
Social Video Assets Available in PMAX Asset Explorer
Thomas Eccel discovered that Google has rolled out a Social tab for video upload inside asset explorer in…