Microsoft Advertising and Criteo have partnered to integrate Microsoft’s advertiser demand with Criteo’s network of 225 retailers, making Criteo Microsoft’s preferred onsite media partner.
Key Benefits for Advertisers:
- Simplified Access: Reach more retailers through the Microsoft Advertising Platform.
- Increased Scale: Utilize Criteo’s extensive retailer network for broader campaigns.
- AI Innovations: Leverage Microsoft’s AI-powered Retail Media Creative Studio for optimized ad creatives.
- Industry Impact: This move addresses market fragmentation, a challenge cited by 93% of marketers, and aims to create a more unified retail media landscape.
This news was spotted by Jack Lindberg.
Read the official announcement: Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth.
