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PPC News: October 2025

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Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.

Google Ads Rolls Out AI-Powered Asset Suggestions

Google Ads introduced a new Suggested Assets tab. The feature uses AI to recommend text, image, and video assets…

October 20, 2025

Google has updated its account retention policy. Canceled Google Ads accounts may now be permanently deleted six…

October 20, 2025

Arpan Banerjee spotted Text Guidelines in beta live in his Google Ads account. This new setting, first announced…

October 20, 2025

Thomas Eccel shared that Google has added two new Beta sections inside the Creator Partnership Hub: Overview and…

October 19, 2025

Anthony Higman shared that Google Ads has introduced a major policy update for U.S. advertisers. You now need…

October 19, 2025

Bing is testing a new interface for Shopping results that displays horizontal filter bubbles above product…

October 19, 2025

Starting October 29, 2025, Google Ads will update its Healthcare and Medicines policy, changing how advertisers…

October 18, 2025

Google has updated its Canada Cannabis Pilot Program, first launched in August 2025. The pilot eligibility now…

October 18, 2025

Google has fully launched support for sitelinks in Search ads shown on Google Maps, as confirmed by Ginny…

October 18, 2025

We already reported that call-only ads are being deprecated in Google Ads. Now, Google has announced key changes…

October 17, 2025