Google Launches Official Help Page for Ads Advisor
Google has released an official help page for Ads Advisor, detailing how advertisers can use the AI-powered…
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PPC News: September 2025
92 posts
Explore PPC news published in September 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Ads Adds “Source” Metric to AI Campaigns
Anthony Higman shared that Google Ads has added a new “Source” metric under Attributes for all the latest…
Google Ads Separates Website and GA4 Conversion Setup
Google Ads has quietly launched a redesigned conversion setup experience that visually separates Website and…
Google Releases Summary of Demand Gen Drops
Google is rolling out Demand Gen Drops, a new monthly showcase highlighting the latest AI-powered updates to…
Google Ads Java Client Adds BOM Support
Google has introduced a new Bill of Materials (BOM) for the Google Ads API Java client, starting with version…
Hidden Approved Products Shown in Google Merchant
Arpan Banerjee and Adriaan Dekker spotted a new Google Shopping feature called “hidden products”. As…
Microsoft Ads Rolls Out New Customer Acquisition Goals
Microsoft Advertising is continuing its open beta for New Customer Acquisition goals, available only to…
Asset Group Reporting Live in Microsoft’s Performance Max
Performance Max now offers asset group-level reporting across device, audience, time, and other dimensions,…
Performance Max Now Offers Budget & Performance Estimates
Microsoft Advertising has added budget suggestions & performance estimates for new non-feed Performance Max…
Microsoft Cracks Down on MFA Content Across Ad Platforms
As of September 4, 2025, Microsoft has enforced stricter rules against “Made for Advertising” (MFA) content.…