Google Ads has quietly launched a redesigned conversion setup experience that visually separates Website and Google Analytics 4 conversions into distinct setup paths.
Advertisers will now see two clear options when creating a new conversion action:
- Website conversions: Created manually via GTM or global site tag
- GA4 imports: Only shown if a GA4 property is linked
This update, currently rolling out gradually, aims to reduce confusion during setup by making it easier to distinguish between different conversion types.
If no GA4 property is linked, that section won’t appear at all.
This update was first shared by Thomas Eccel.