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Google Ads Adds “Source” Metric to AI Campaigns

September 21, 2025
A dropdown menu shows the "Attributes" section with checkboxes for "Keyword" and "Source Metric" selected. A tooltip explains that "Source Metric" identifies why ads matched traffic in Google Ads, such as keywords, URLs, or creative assets.

Anthony Higman shared that Google Ads has added a new “Source” metric under Attributes for all the latest AI-driven campaign types, giving advertisers more transparency on where performance is coming from.

A dropdown menu shows the "Attributes" section with checkboxes for "Keyword" and "Source Metric" selected. A tooltip explains that "Source Metric" identifies why ads matched traffic in Google Ads, such as keywords, URLs, or creative assets.


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