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Google Enforces Unit Pricing in Shopping Ads Across EU, UK, AU & NZ

An illustration of a person with glasses using a smartphone. They sport a yellow bag strap across their green top. Nearby, a shopping bag and blue card with a star hint at an online shopping spree, perhaps managed through their Google account or Google Merchant Center.

Google now requires unit pricing measures (per kg, L, m, etc.) for products in the EU, EFTA, UK, Australia & New Zealand.

Merchants must submit size/weight/volume data in product feeds or risk warnings and disapprovals in Merchant Center.

Categories like food, cosmetics, hardware, flooring, and office supplies will be most affected.

An illustration of a person with glasses using a smartphone. They sport a yellow bag strap across their green top. Nearby, a shopping bag and blue card with a star hint at an online shopping spree, perhaps managed through their Google account or Google Merchant Center.

Watch the full video by Emmanuel Flossie here: Policy Update For Unit Pricing Measure in Google Merchant Center

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