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Google Ads Streamlines Auto-Created Conversion Goals

September 26, 2025
Illustration of a person holding a phone surrounded by network icons with abstract blue shapes in the background, symbolizing connectivity and communication in a digital or social media context.

Starting November 17, 2025, Google Ads will update the default settings for customer conversion goals.

  • Current approach: New conversion actions auto-create goals that are instantly account-default.
  • New approach: A goal will only become account-default if all goals in that category are account-default. Otherwise, it won’t default.
Illustration of a person holding a phone surrounded by network icons with abstract blue shapes in the background, symbolizing connectivity and communication in a digital or social media context.

This prevents campaigns from optimizing toward unnecessary goals, improving bidding efficiency and performance. Developers can still manually set goals as the account default by using CustomerConversionGoal.biddable = true.

Read the full update here: Streamlined Account-Default CustomerConversionGoal Behavior in Google Ads

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