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Google Ads Reporting Gets More Useful for Marketers

A digital ad shows an analytics dashboard with colorful line charts, data tables, and highlighted boxes. Text reads “Summary View: now with better Google Ads reporting” and points to selecting “Conversion actions” for marketers’ improved summary insights.

Thomas Eccel shared that the Summary view in Google Ads has received a significant upgrade to improve reporting and analysis.

A digital ad shows an analytics dashboard with colorful line charts, data tables, and highlighted boxes. Text reads “Summary View: now with better Google Ads reporting” and points to selecting “Conversion actions” for marketers’ improved summary insights.

Advertisers can now customize the view by selecting specific conversion actions to display directly in the Summary section, rather than relying on the default “all conversions” metric.

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