Google Lifts Restrictions on GCLID + GBRAID in API Imports
Starting October 3, 2025, you can include both gclid and gbraid fields when using the UploadClickConversions…
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PPC News: July 2025
75 posts
Explore PPC news published in July 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Adds Branded Searches as New Conversion Metric
Dario Zannoni spotted a new help page dedicated to Branded searches. a new conversion type announced at GML…
Google Updates “Found by Google” Section in GMC
Google has updated the “Found by Google” section layout in Google Merchant Center Next located under Data…
Target CPA Recommendations Now Based on Competitors’ Data
Emirhan Bayutmuş spotted Google Ads recommending raising the Target CPA based on a competitor gaining impression…
Product Studio Gets New Location and Features in GMC
Google has relocated the Product Studio within Merchant Center Next. Previously found under the “Products”…
Google Tests Traffic Volume Labels in Search Ads
Google is testing a new label that displays estimated traffic volume directly within text ads in Search. The…
Payment Methods Relocated to Billing Settings in Google Ads
Google Ads has relocated payment method management to a new section under Billing > Settings. Previously…
“Ads Funded By” Field Now Part of Advertiser Verification
Google Ads now requires to add an “Ads funded by” label as part of the Advertiser Verification process. This new…
Google Ads Bans Daily Fantasy Sports Ads in California
As of July 18, 2025, Google Ads has updated its Gambling and Games policy, which now prohibits Daily Fantasy…
Optimization Score Column Shows Tips from Recommendations
Google Ads has added a new icons to the Optimization Score column, positioned next to the Optimization Score…