Google is experimenting with new a headline variation for its local store promotion section, which appears on mobile devices when users search with local intent and provides local store suggestions.
Back in December 2024, the section was titled “Here are some in the area.” Now, Hana Kobzová has spotted a new version during a search for “Massage London.” This time, the section headline read: “Massage spa stores near you.”
While the title has changed to better match the search query, the section’s content remains the same as before.