Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

No More Anonymous URLs in Display Reports

Screenshot of a Google Help page titled "De-identified URLs being deprecated on the Google Display Network," explaining the removal of anonymous URLs and changes to display reports and Ads.txt reporting, with questions and detailed answers.

Adriaan Dekker shared an update about Google deprecating de-identified URLs (like xyz.anonymous.google.com) in Display campaign reports to align with ads.txt transparency standards.

Now, advertisers will be able to see the actual publisher domains where their ads appeared, even if the placements were previously anonymous.

Screenshot of a Google Help page titled "De-identified URLs being deprecated on the Google Display Network," explaining the removal of anonymous URLs and changes to display reports and Ads.txt reporting, with questions and detailed answers.

This update only impacts reporting. Targeting, bidding, and conversion tracking remain unchanged.

Read the official announcement here: De-identified URLs being deprecated on the Google Display Network.

Share this article
0
Share
Shareable URL
Read next