Microsoft is testing a shopping bag icon next to the “Shop Now” button in Bing’s Search Ads. Previously, the call-to-action button was text-only. This visual tweak adds a subtle retail cue to catch attention and encourage purchases.
The test hasn’t been widely replicated yet, but it’s a clear sign Microsoft is pushing toward more visually engaging features on Bing.
This update was shared by Sachin Patel and Barry Schwartz.