In February 2025, it was highlighted that Google is testing a new “People also consider” section with paid search results on desktop. But despite the label, advertisers aren’t paying for clicks on this feature.
Ginny Marvin clarified on Glenn Gabe‘s post on X that it is currently an experiment. Advertisers do not pay for clicks on these placements. As part of this experiment, we label this unit ‘Sponsored’ because it links to search results for commercial queries related to the search.”
