Google Confirms Experimenting With 10+ Shopping Ads

Google is testing an expanded shopping ad format, displaying up to 18 ads in the shopping ad box. 

Saad Ali Khan spotted more than 10 Shopping ads on mobile and Ginny Marvin, Google Ads Liaison, responded confirming this small experiment that aims to enhance product discovery. 

The test shows a sticky sponsored label as users scroll through the mobile ads (first spotted in April 2024).

Check Saad’s post on X to see it in action.

Let’s remember that:

• This experiment was first spotted on desktop in April 2024.
• This experiment was spotted on mobile in July 2024.