AI Max for Search campaigns, formerly known as Search Max, has officially appeared under its new name in the Google Ads interface.
The original name, Search Max, was spotted in the interface in March 2025. Now, Jerome Fleck has observed the section updated with the new naming and a refreshed description of its functionality.
The update reflects Google’s broader push to align campaign types more clearly with its AI-driven capabilities, especially following the introduction of the Power Pack campaign mix at Google Marketing Live 2025.