Marketplaces in Southeast Asia are huge. Google has published an article about its evolution and its advertising solution dedicated to marketplaces called Performance Max for Marketplaces.
With 82% of Southeast Asia’s e-commerce purchases happening on marketplaces, standing out is tougher than ever. While optimizing product listings helps, retailers must reach beyond marketplaces to capture potential customers.
Google’s Performance Max for Marketplaces allows brands to drive more traffic and conversions by targeting shoppers across Search, YouTube, and Discover. By linking a Google Ads account to platforms like Shopee and Lazada, businesses can leverage AI-powered bidding, audience reach, and creative automation to boost sales.
Success stories like L’Oréal Thailand saw a 5X ROAS, while Kindee Kids experienced a 40X increase in online sales using this strategy. Expanding your reach beyond the platform as marketplace competition rises is key to driving sustained growth.
Read the full article here: To amplify success on online marketplaces, reach beyond them.