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WhatsApp Conversion Action in Google Ads

Last updated on November 21, 2024
A data table showcases information about lead conversions from messages. Columns include WhatsApp Conversion Action, Action Optimization, Conversion Source, All Conversions, All Conversion Value, and Status, with Google Ads hosted as the source and no recent conversions.

Adriaan Dekker and Arpan Banerjee discovered a new Google Ads conversion action, “Conversation Started” that is automatically created by Google when Message asset (Whatsapp extensions) is in use.

A data table showcases information about lead conversions from messages. Columns include WhatsApp Conversion Action, Action Optimization, Conversion Source, All Conversions, All Conversion Value, and Status, with Google Ads hosted as the source and no recent conversions.

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