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Data per Conversion Action for Search in Performance Planner

November 15, 2023

A screenshot of the Google Ads interface for creating a campaign plan reveals options for selecting conversion goals like purchases and contacts. A green highlight and "New!" label emphasize a feature for optimizing selected conversion goals with data per conversion action through the Performance Planner.

Performance Planner data has become more detailed. By choosing a particular conversion action, such as “Purchase,” you’ll receive a customized Performance Plan.

This feature is currently available for Search Campaigns.

This news was discovered by Thomas Eccel.

New Automatic Conversion Action for YouTube Subscribers
Attribution options in Conversion action settings
Performance Planner Now Supports Performance Max & Demand Gen
Call-to-Action Button on YouTube
Conversion Data in Performance Max Insights

Google Ads
Search

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Data per Conversion Action for Search in Performance Planner

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