Microsoft recently sent out emails announcing a new, improved experience for merchants importing products from Google Merchant Center.
These two enhances were introduced:
- Feed Label Support
Starting in early October, products will be imported with the specified Feed label from Google Merchant Center. This simplifies the process by directly associating products with their feed labels, and feeds using a 2-letter country code will automatically match the correct country for existing campaigns. - Automated Feed Management
Merchants no longer need to create individual feeds to replicate their Google Merchant Center setup. All imported products will now be consolidated into a single feed.
You can read the website version of the email announcement here: Introducing New Google Import Experiences from Google Merchant Center.
