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Comparison Shopping Services Activity Dashboard Launched

Screenshot of a webpage titled "About the Comparison Shopping Services Activity Dashboard." It includes steps to access the dashboard and notes about metrics visibility for CSS that have opted into data sharing.

If you use Comparison Shopping Services (CSS) in your Google Merchant Center account, Google has launched a new report that will interest you.

It allows you to view activity for your domain across different Comparison Shopping Services (CSS) that advertise for you.

The dashboard provides an overview of aggregated clicks, broken down by CSS, for all CSS that advertise or list products for you. It includes data from all Shopping campaigns (excluding static remarketing ads) targeting CSS program countries.

The dashboard displays up to five CSS at a time, either the top-performing or selected by the user, with data covering a maximum time frame of 30 days.

Where to find it? Follow these steps:

  1. Expand the CSS section
  2. Log into your Google Merchant Center account
  3. Navigate to Your business
  4. Click the Comparison Shopping Services tab

Note that you will only see metrics for CSS who have opted into sharing data with you.

Here is the official help page about this new feature: About the Comparison Shopping Services activity dashboard.

Screenshot of a webpage titled "About the Comparison Shopping Services Activity Dashboard." It includes steps to access the dashboard and notes about metrics visibility for CSS that have opted into data sharing.

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