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Auto-discovery of new products in Google Merchant Center

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In addition to primary feeds, Google can now crawl e-commerce sites and find products not listed in your primary feeds.

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After 30 days of discovering these products, they will be automatically added to the Merchant Center. Furthermore, these newly added products will undergo daily reviews to capture updates, such as price changes.

The goal of this new feature is to improve product visibility.

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If you prefer not to have these products added automatically, you can disable this feature.

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When new products are detected, an email notification is sent to your inbox. Screenshot shared by Arpan Banerjee.

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