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Sitelinks In Display Ads

A rectangular advertisement with a white background reads "Enter Your Address Now." Below, it states, "Selling a home has never been easy. Contact an expert today!" Two blue sitelinks titled "Home Valuation" and "4 Steps to Sell" are included. A black "Learn More" button is centered at the bottom.

Google is testing sitelinks within Display ads. It’s unclear whether this example comes from a Display campaign or a Performance Max campaign.

Sitelinks are very common in search ads and other campaign types but hasn’t been used in Display ads yet. This means advertisers can add extra links to their ads, making it easier for users to navigate to specific pages on a website.

It’s a great way to enhance ad performance by providing more options for people to explore directly from the ad itself.

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