As the festive season approaches, Microsoft Advertising highlights three crucial insights for optimizing holiday campaigns:
- Varied Ad Formats Drive Revenue: Using diverse ad formats can boost revenue by 23%. Implement an omnichannel strategy and adjust budgets to enhance ad impact.
- Mixed Ads Speed Up Conversions: Combining Display, Native, and Video ads with Search Ads can shorten the conversion window by 10 days. Start Audience Ads early for quicker results.
- Longer Search Queries: Search queries have grown 11% longer. Use Broad Match and Phrase Match keywords and Dynamic Search Ads to capture detailed searches effectively.
To read more, visit 3 surprising festive shopping insights you won’t want to miss.
