Microsoft is testing a new layout for Shopping results in Bing that significantly increases ad visibility at the top of the SERP. The update features a large double row carousel of sponsored products, followed by organic listing cards from individual retailers.
This builds on Bing’s earlier experiments, including a larger Shopping layout tested in February 2026, as well as the two row Shopping ads format with ‘See more’ button introduced in April 2025 and additional layout test with filter bubbles in October 2025.
For advertisers, this could mean higher impression share for Shopping campaigns, but also increased competition and reduced organic visibility.
This update was shared by Sachin Patel and Barry Schwartz.