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Loyalty Program Setup in Google Merchant Center

A screenshot of a dropdown menu with options under "Tools" and "Settings." The "Loyalty program setup" option is highlighted with a red arrow. Notifications are shown at the top right corner, alongside an integration option for Google Merchant Center.

Vivek Gupta discovered that Google has added a new “Loyalty program setup” tab to Google Merchant Center. This feature is currently not available to all accounts and is exclusively accessible to merchants in the US.

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