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Direct Connection Between Google Ads and BigQuery

Screenshot of a "Connect a product" setup showcasing options for data source, use case, and customer data policies. Features a Direct Connection to Google BigQuery for seamless integration with Google Ads, conversion and audience options, plus a notice on data sharing with Google. "Continue" and "Cancel" buttons included.

Google has introduced a revolutionary feature that streamlines the process of uploading first-party data back into the platform.

Previously, this required either developing and maintaining a custom-built API connector or utilizing a third-party tool for the task.

Now, Google Ads Data Manager enables direct connections between Google Ads and BigQuery.

This news was discovered by Balazs Vajna.

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