QR Code Extension For Connected TV
Video Ads for Connected TV will become more interactive with QR code extensions. They will encourage immediate…
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PPC News: March 2024
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Explore PPC news published in March 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Creative Preferences For VRC & VVC
Format Preferences were first announced in November 2023, but now it has been confirmed that this will also be…
Sharing For Demand Gen
Google recently unveiled a sharing function for Performance Max campaigns, and it has now been confirmed that…
Demand Gen With Travel Feeds
In H2 of 2024 Hotel Center travel feeds will become widely available for Demand Gen campaigns. It enables a rich…
Reach Planner For Demand Gen
Demand Gen campaign forecasting with Reach Planner is currently available in beta and is expected to be broadly…
GMC Feeds For App Campaigns
Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and…
Hotel Center Feeds For App Campaigns
Are you promoting an app centered around hotels? This latest feature is designed specifically for you. By…
iOS SKAN For App Campaigns
Google has been focusing on enhancing the bidding strategies for iOS apps. Recently, it introduced Target CPA…
Performance Max For Omnichannel Goals
The new pilot, Performance Max for Omnichannel Goals, enhances the traditional PMAX that uses a GMC feed by…
Vehicle Ads Expand To New Countries
Following the rollout of Vehicle Ads in the U.S., Canada, and Australia, the feature is set to expand to…