Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and reporting options for products incorporated through product feeds in App campaigns.
This enhancement will enable the creation of ad groups at the item level, allowing advertisers to highlight their hero products and craft tailored ads specifically for them.
This information was presented at EMEA Product Kickoff H1 2024.
Our Pick
Advance your PPC skills with God Tier Ads Framework
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.
