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GMC Feeds For App Campaigns

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Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and reporting options for products incorporated through product feeds in App campaigns.

This enhancement will enable the creation of ad groups at the item level, allowing advertisers to highlight their hero products and craft tailored ads specifically for them.

This information was presented at EMEA Product Kickoff H1 2024.

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